Cultivating Word of Mouth recommendations is valuable for any business but especially SMB and SME organisations. This post discusses one way to easily implement some content marketing strategy and increase your Word of Mouth referrals.

How often do you pass on the details of a blog post or an online article to your network? I do it all the time. I’m particularly inclined to do it when I can click on a widget to do the work for me. Time is in short supply in my office and I don’t always stop to shorten a link and send it along. Give me a tool to construct a message and I’ll happily broadcast it.

What a great idea!
I was delighted last week to see someone use a sharing widget in a different way. A company based in Sydney called Ideas into Action have a Share This Site button on their home page. That’s right, they’re encouraging a Word of Mouth recommendation by making it easy to share the details of their website. When you select the Twitter option on the widget, you conveniently get the following tweet crafted for you:

Small Business Marketing Consultants, Services & Strategies, Sydney | Ideas into Action: http://bit.ly/d9bTQ8 via @addthis

The Take-Away
Put a sharing widget on your home page. With very little effort, customers and prospects give you a valuable Word of Mouth (WoM) recommendation. It has the potential to generate unique user traffic, improving your SEO. If you're a small business, it's a potent piece of content marketing. I’ve added it to my list of website upgrades.

What cool little marketing tricks do you use?

Follow Sarah Mitchell on Twitter: @globalcopywrite

website: www.globalcopywriting.com

Debate rages about Twitter. Is it a time waster? Can you honestly impart value in 140 characters? Is it indicative of a society overloaded with information and no longer able to focus? Can you tweet your way to riches, fame and fortune? Read this post to discover 6 ways Twitter can make a difference in your business.

I read an interesting article by Jason Jordan in The West Australian Newspaper titled In defence of Twitter. It’s a good article with some good Word of Mouth (WoM) references for people to follow. Jason wrote every sentence using 140 characters or less to help prove short communications can be extremely effective. I’m glad Jason wrote the story. Twitter has done so many good things for my business I can’t be bothered to get defensive any more. Here are six of my own reasons why I think business, in particular, should be using Twitter.

Read Sarah Mitchell’s complete post: 6 Practical Ways Twitter Can Help Your Business

Follow Sarah on Twitter: @globalcopywrite