New Book: Jonathan Kantor's Crafting White Papers 2.0
Jonathan Kantor's new book "Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader" is on my reading list for this week. 
Jonathan Kantor is the principal and founder of The Appum Group, "The White Paper Company", an organization that specializes in the creation of professional business and technical white papers for enterprise-class businesses and the SMB (Small to Medium Business) marketplace. Jonathan's experience with white papers is also coupled with over 25 years of business experience with leading technology innovators.
The white paper medium has evolved in the last decade to become a fully mature marketing vehicle.
“White papers remain the most effective piece of marketing collateral, with 86% of respondents finding them moderately to highly influential in the purchasing decision” (Eccolo Media).
“The most important thing is to focus on ROI and focus on things that will make the company money, such as sales leadgeneration programs, webinars, and white papers" (analyst Naylor Gray of Frost & Sullivan).Jonathan cover many topics in his book Crafting White Paper 2.0, such as:
My Book: Crafting White Paper 2.0 Now Available!
Clarifying ‘Short Attention’ and ‘Short Content’
So Many White Papers! How Will You Compete?Subscribe to Jonathan Kantor's monthly newsletter: Short Attention Marketing TipsJonathan's Kantor Blog: White Paper Pundit
Jonathan's Kantor Twitter: Jonathan_Kantor
Jonathan Kantor is the principal and founder of The Appum Group, "The White Paper Company", an organization that specializes in the creation of professional business and technical white papers for enterprise-class businesses and the SMB (Small to Medium Business) marketplace. Jonathan's experience with white papers is also coupled with over 25 years of business experience with leading technology innovators.The white paper medium has evolved in the last decade to become a fully mature marketing vehicle.“White papers remain the most effective piece of marketing collateral, with 86% of respondents finding them moderately to highly influential in the purchasing decision” (Eccolo Media).
“The most important thing is to focus on ROI and focus on things that will make the company money, such as sales leadgeneration programs, webinars, and white papers" (analyst Naylor Gray of Frost & Sullivan).Jonathan cover many topics in his book Crafting White Paper 2.0, such as:
- Why the Traditional White Paper Won’t Work
- Six Elements for Reader Attention
- Ten Attention-Generating Ideas for White Papers
- Nine Attention-Robbing White Paper Mistakes
My Book: Crafting White Paper 2.0 Now Available!
Clarifying ‘Short Attention’ and ‘Short Content’
So Many White Papers! How Will You Compete?Subscribe to Jonathan Kantor's monthly newsletter: Short Attention Marketing TipsJonathan's Kantor Blog: White Paper Pundit
Jonathan's Kantor Twitter: Jonathan_Kantor
Filed under //
content marketing
white paper
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