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December 30, 2009

8 Website Compliments You'd Rather Not Hear

With 2009 drawing to a close, I thought I’d take a light-hearted look at some of the problems with business websites.

Have you ever looked at a business website and had “What were they thinking?” run through your mind? I look at a lot of websites. Thanks to my informal partnership with Ryan Briggs, I’ve also been writing a lot of web copy. The more I learn about website development, the more I’m surprised at some of the commercial websites out there.

Read Sarah Mitchell’s full post, 8 Website Compliments You’d Rather Not Hear

Follow Sarah on Twitter: @globalcopywriting

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Filed under  //   copywriting   web copy   web design  
Posted by Sarah Mitchell 

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October 31, 2009

Rebranding: Coming Out

When I started my company, I was loathe to spend money on anything I could do myself. I had a clear idea about my product and service offering. I had a plan on how to grow my business. I was confident in my abilities. When I met a graphic designer with his own clear ideas, I had to reconsider my do-it-yourself image.

Many people reading this post will know that I’ve recently gone through a rebranding exercise. I’ve shouted it from LinkedIn and Twitter. I’ve mentioned it to my friends. I’ve emailed nearly everyone in my address book. I suspect I’ve been obnoxious about the whole thing even though no one has mentioned it.

Read Sarah’s full post, Rebranding: Coming Out to discover more about her branding experience.

Attend Sarah’s FREE seminar on Content Marketing at The Small Business Expo Perth on 5 November at Challenge Stadium. 

Follow Sarah on Twitter:   @globalcopywrite

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Filed under  //   branding   graphic design   rebranding   SMB   SME   web design  
Posted by Sarah Mitchell 

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October 25, 2009

3 Things Your Home Page Must Do

Getting a website developed can be fraught with unrealistic expectations from the client. When it comes to the Home Page copy, what the client wants is often very different from what the web designer expects. This post discusses the work of the Home Page and why client requests are often turned down.

I’ve been writing a lot of website copy lately. I’m consistently caught between the web designer’s instructions and the desire of the client. The client, invariably, wants more content on the front page of the website. If they can’t get more text, they will usually ask for different wording. While client satisfaction is a driving factor in my business, when it comes to the Home Page, my answer is always the same. “Your Home Page has a job to do.”

Read Sarah’s full blog post: 3 Things Your Home Page Must Do.

Follow Sarah Mitchell on Twitter: @globalcopywrite

Attend my FREE seminar on Content Marketing at The Small Business Expo Perth on 5 November at Challenge Stadium, Perth. 

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Filed under  //   b2b   copywriting   seo   webcopy   webdesign  
Posted by Sarah Mitchell 

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