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We live in an era of information overload and nobody can deny that. In fact, it is said that there is a non-information overload and people have to look for “signals” long and hard. Our goal is to find and spread those “signals” everyday.
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Ambal Balakrishnan
Stephanie Tilton
Doug Kessler
Raj Sreenivasa
Patsi Krakoff
Jonathan Kantor
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Marketing costs are going up, so why not charge a fee for a white paper? Sounds reasonable? No, Absolutely not! This blog post will tell you why charging a fee for a white paper is a bone-headed strategy that is limited to a select number of specialty marketing research organizations. Here’s the link to the blog post if you would like to learn more: http://bit.ly/2K9VOE.
Another survey has surfaced that shows white papers to be most effective in their ability to influence key business decision makers. Eccolo Media, an industry marketing analyst that publishes an Annual Report called, “The Technology Collateral Survey Report“, has released their annual 2009 publication. The study is based on feedback from approximately 500 C-level executives, vice presidents (VPs), managers, directors, developers/programmers, and technicians within U.S.-based companies. All participants were responsible for either making B2B technology purchases or influencing purchasing decisions. Only respondents who indicated that they had participated in a technology purchases in the last six months were included in the survey results. This link will provide more information about this study: http://bit.ly/2fKKx
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