Do you remember the early days of the Internet when having a website was the hot, up-and-coming trend? At that time, the general feeling was that everyone had to have a website. Today we can see the same trend with white papers. Just like their predecessors, many are willing to throw together anything just to tell their customer that yes, they too have a white paper! This is what I refer to as having a "Me Too" white paper strategy. Learn why this can result in more harm than good for your organization/brand and how to overcome it.

To find out more about this topic, please follow this link: http://bit.ly/lLZxk

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Marketing costs are going up, so why not charge a fee for a white paper? Sounds reasonable? No, Absolutely not! This blog post will tell you why charging a fee for a white paper is a bone-headed strategy that is limited to a select number of specialty marketing research organizations.  Here’s the link to the blog post if you would like to learn more: http://bit.ly/2K9VOE.

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White papers are not longer a ‘geeky’ technical communications medium reserved for men in white lab coats. Today every company from Agriculture to Zone Planning has discovered the power of the white paper medium to educate, inform, convince, and generate new opportunities with both business and technical professionals.

But as waves of new white papers appear on corporate websites, search engines, libraries, and document sharing sites, a certain level of ‘sameness’ seems to be creeping in . Driven in large part by the current economic climate and the need for cost containment, many companies are choosing to produce small white papers, between 3-5 pages in length, containing nothing more than paragraphs of black text on a white background.

So when your competitor issues their ‘all-text’ white paper, what will you do to counter it? This post on the White Paper Pundit blog gives you five ways to make your white paper ‘stand out’ in what has become an increasingly crowded field of white paper ‘sameness’. To access this post, please click on the following link: http://bit.ly/hFYJP

I hope you enjoy it, and I welcome your feedback!

Thanks!

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Are you a white paper marketer that likes to use different colors in your white paper designs? If so, great! But while the color of your white paper design is negotiable, changing the term “white paper” is not.

Unfortunately, I am seeing a rise in the use of other color names to replace the word “white” in the phrase WHITE paper. I believe that companies are employing this strategy to get a ‘leg-up’ on their competition. I believe that such a strategy leads to greater reader confusion that will ultimately backfire for the white paper marketer.

This post on the White Paper Pundit blog, will show you three examples of white paper marketers that have replaced the word “white paper” with another color in an attempt to demonstrate a differentiated marketing strategy to their white paper audiences.

Take a look at these examples and let me know if you find this an example of marketing creativity, or an example of a marketing blunder. You can read this post by following this link: http://www.whitepapercompany.com/blog/?p=2711

Thanks!

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