Do Executive Summaries create an incentive or disincentive to read white paper content? That was the question posted via a Twitter polling site last week. You can see the results of this poll, and three key points that will help you to craft better Executive Summaries for your white paper.

You can access this post on the White Paper Pundit blog by visiting this link: http://bit.ly/W5OD9.

Thanks and I welcome your feedback,

Do you like or dislike Executive Summaries? Do they create a desire to read more information in a white paper, or do they provide a shortcut from reading detailed information? Please vote in this poll. Results will be shared in one week.

Here’s the link: http://poll.fm/13z6x

Thanks!