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Filed under

email marketing

September 25, 2009

B2B Email Marketing Best Practices

Galen De Young from Proteus has created a great eBook on B2B Email Marketing Best Practices

Galen's B2B Email Marketing Best Practices eBook covers general email marketing issues, as well as those specific to B2B marketing.

Features more than 130 best practices, strategies, and tips for B2B email marketing
Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters
Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization

Read Michele Linn's review of Galen's B2B Email Marketing Best Practices eBook - An Indispensible Guide for Email Marketing

Galen's Blog: B2B Marketing Blog
Galen's Twitter: Galendy ProteusB2B

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Filed under // content marketing email marketing

Posted by Ambal Balakrishnan