B2B Email Marketing Best Practices


Galen De Young from Proteus has created a great eBook on B2B Email Marketing Best Practices

Galen's B2B Email Marketing Best Practices eBook covers general email marketing issues, as well as those specific to B2B marketing.

  • Features more than 130 best practices, strategies, and tips for B2B email marketing
  • Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters
  • Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization
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Read Michele Linn's review of Galen's B2B Email Marketing Best Practices eBook - An Indispensible Guide for Email Marketing

Galen's Blog: B2B Marketing Blog
Galen's Twitter: Galendy ProteusB2B