ClickIdeas - Filed under 'ebooks'

October 2, 2009

The Content Marketing Playbook

42 content marketing tactics, over 50 case studies and hundreds of resources -The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of goodies/ideas to execute on your content strategy.

You can get the free eBook(is available in both PDF and html) without registration!

What is the eBook? - 42 ways to tell and share your business story through content.
What is the goal of the eBook? - To create an ongoing content marketing resource for marketing and publishing professionals.

Download the Content Marketing Playbook here

The Content Marketing Playbook FAQs:

1. Where can I find Table of Contents?
The Content Marketing Playbook 's Table of Contents

2. Where can I read more about Content Strategy?

20 Questions to Ask Before You Launch Your Content Project
The B.E.S.T. Method for Content Strategy
Joe Pulizzi and Newt Barrett's Get Content Get Customers
Kristina Halvorsen's Content Strategy for the Web

3. Where can I read the author's blogs?
Joe Pulizzi's Blog: Junta42
Jonathan Kranz's Blog: Kranz

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Joe Pulizzi @juntajoe joe[at]junta42.com

KranzJonathan_bigger

Jonathan Kranz @jonkranz jonkranz[at]kranzcom.com

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Filed under // content marketing ebooks

Posted by Ambal Balakrishnan

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September 11, 2009

An Indispensible Guide for B2B Email Marketing

In my previous life as a marketing manager, I executed email marketing campaigns regularly. I knew there were so many things to consider to make the emails effective, but, truthfully, there was so much going on that I focused primarily on the content and read about email marketing whenever I had the time (which wasn't often). I wish I had a guide like the one Galen De Young from Proteus recently sent me: Email Marketing Best Practices. The hefty 58-page eBook is chock full of more than 130 suggestions, and I think it is worth a read if you are executing email marketing.

This eBook covers nuts-to-bolts of email marketing, including (but not limited to):

Ideas on content
Design suggestions
How your email is seen in the inbox
Analytics
SEO
Using social media
Encouraging sign-ups
Growing your subscriber base.

Read this post on Savvy B2B Marketing to see a few of my favorite gems, or download the entire book at the link above (Note: Two sections of the eBook are available at anytime, or you can or you can register to receive the entire eBook.)

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Filed under // b2b marketing content marketing ebooks

Posted by Michele Linn

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August 19, 2009

5 ways to create ebooks out of thin air

Sometimes it's a struggle just to crank out a blog post. But an entire ebook? The prospect seems intimidating.

When you're struggling to come up with ebook topics you can write about, consider:

1) Thinking backwards

2) Enrolling your customers' help

3) Focusing on a star

4) Flipping your brochure

5) Rummaging through your old stuff

To see what I mean, read my complete post: http://www.kranzcom.com/blog/ebooks/5-ebook-ideas-for-overcoming-writers-block

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Filed under // content marketing ebooks

Posted by Jonathan Kranz

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August 10, 2009

How NOT to write an ebook

An ebook can be the centerpiece of a compelling inbound/pull/content marketing campaign. Rich with information, it’s one of the most convincing ways to build trust by sharing expertise.

But watch out! A few key missteps can send your content marketing efforts into the deep. For those of you considering the ebook waters, here are five things you want to be sure to avoid....

Read the rest of Jonathan Kranz’ post here: http://www.kranzcom.com/blog/ebooks/how-not-to-write-an-ebook/

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Filed under // b2b marketing ebooks

Posted by Jonathan Kranz

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July 8, 2009

Chris Anderson's Free: The Future of a Radical Price

The New York Times bestselling author Chris Anderson heralds the future of business in Free. Chris says that in the digital marketplace, the most effective price is no price at all. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.

Why is Free relevant to Content Marketers? Read Free to get insights on why and how to give content away for free and by educating your prospects get benefit of consumers and businesses alike

Must Read Chapters in Free for Content Marketers
Chapter 6 - Information wants to be Free
Chapter 9 - The New Media Models
Chapter 16 - You Get What you Pay for

Wired Editor in Chief Chris Anderson discusses his latest book, Free: The Future of a Radical Price.

Reviews
WSJ's review To Rake It In, Give It Away
NYT review's review Absolutely, Positively Free ... if You Think You Can Afford It
Brad Feld's review Would You Want It If It Were Free?
Malcolm Gladwell's review Priced to Sell
ReadWriteWeb's review Free: It Works, It Cries, It Bites
TechDirt's review Mark Cuban Remains Confused About Free
Rick Liebling's Freeconomics: Gladwell, Godin and Anderson on Free

Where can you get Free for free?
Free - Scribd
Free - Google Books
Free - Download the audiobook
Free - Play on Wired.com microsite
Free - Audible - Unabridged (six hours; free)

What can you get Free for a price?
Free - Audible - Abridged (three hours; $7.49)
Free - Amazon - $17.19

Related Links
Dear Malcolm: Why so threatened?
Podcast with Chris

Chris Anderson's Blog: The Long Tail
Chris Anderson's Twitter: chr1sa

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Filed under // content marketing ebooks

Posted by Ambal Balakrishnan

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July 2, 2009

5 Great Content Marketing eBooks

Check out these Great Content Marketing eBooks from Joe Pulizzi, Newt Barrett and DougKessler.

1. Joe Pulizzi's "How to Attract and Retain Customers With Content"
2. Joe Pulizzi's "Seven Content Strategies to Build Trust"
3. Newt Barrett's "The Best Content Marketing is Powered by the Story Factor"
4. Joe Pulizzi's and Newt Barrett's "Get Content. Get Customers."
5. Doug Kessler's "The B2B Content Marketing Workbook"

1. Joe Pulizzi's How to Attract and Retain Customers With Content
How to Attract and Retain Customers With Content

2. Joe Pulizzi's Seven Content Strategies to Build Trust

Seven Content Strategies to Build Trust

3. Newt Barrett's The Best Content Marketing is Powered by the Story Factor

The Best Content Marketing is Powered by the Story Factor

4. Joe Pulizzi's and Newt Barrett's Get Content Get Customers

Get Content Get Customers 2008

5. Doug Kessler's "The B2B Content Marketing Workbook"

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Filed under // content marketing ebooks

Posted by Ambal Balakrishnan

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July 1, 2009

30 tips for creating a successful e-book

Ebooks are one of the most effective forms of new marketing. David Meerman Scott has excellent tips on how to ensure your e-book will be successful.

David uses the "show them, rather than just tell them" approach. He uses Martin Soorjoo's latest ebook The Black Book of Lie Detection: Effective techniques from a professional lie detector to tell us how to create a successful e-Book.

These are the topics that David covers:
What should I write about?
How should I write?
How should I distribute?
Design considerations
What about the landing page?

Read David's entire blog post: So you want to write an ebook? 30 tips for success

David's Blog: webinknow
David's Twitter: dmscott

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Filed under // content marketing ebooks

Posted by Ambal Balakrishnan

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June 28, 2009

Why all marketers should care about e-books

Whether you're into literature, a hot romance or a fictionalized account of a sports season, you've probably noticed that there are as many e-book titles as traditional titles. Those e-book numbers will only increase as we speed through the 21st century, according to a recent report from In-Stat. The report forecasts that e-book sales will reach $9 billion by 2013, thanks in part of Amazon's release of the Kindle and the availability of other e-book devices. No matter what type of publication you produce, research may convince you to have an electronic version!

Why should marketers care? Because selling e-books won't just be about the books. Google is entering the e-book fray and, according to reports, is even contemplating adding advertising to e-books in the future.

Read Kristina Knight's entire post: Why all marketers should care about e-books

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Filed under // content marketing ebooks

Posted by Ambal Balakrishnan

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