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October 11, 2009

More Proof Content is King

 

Increasingly more data is being published to support the importance of content marketing. Changing consumer habits and a healthy relationship with social media have made original content a vital business tool. A new report from Eccolo Media proves, once again, content is king. The good news for copywriters is it also states high quality content is the most influential.  

Last week as I was trawling through my regular listening posts, I started to see mentions of a recent report published about the use of B2B marketing collateral in technology decision making. I spent nearly 20 years in the IT industry, as a developer and in direct sales, so that sort of thing interests me. Having been both a buyer and a seller of software, I was curious to know which role found more value in marketing collateral. My real surprise was that the findings of the survey had more to do with my current job, copywriting, than anything I’d done before.

 

Read Sarah Mitchell’s full blog post: More Proof Content is King.

 

Sarah is presenting a seminar at the Perth Business Expo titled Educating Your Customer: Why Content Marketing is the New Trend.

Follow Sarah on Twitter: @globalcopywrite

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Filed under  //   b2b   case study   content marketing   copywriting   white paper  
Posted by Sarah Mitchell 

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September 10, 2009

Protecting Your Best Customers

When it comes to corporate assets, nothing beats a happy customer. Even better is a client willing to reference your product or service. What are you doing to ensure that you’re getting the reference you want? Are you taking care of your best customers for the long term?

The most precious asset to any business, large or small, is a happy customer. In the quest to deliver products and services, we dream that every client is going to be a walking testimonial to our company. While the reality of cultivating a truly contented customer is much different, when we do find someone willing to endorse us, what do we do?

 

We abuse them. Not intentionally, of course, but nothing enhances a sales cycle better than a customer reference.

 

Read Sarah Mitchell’s entire post: http://www.globalcopywriting.com/protecting-your-best-customers/

Follow Sarah on Twitter: @globalcopywrite

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Filed under  //   case study   content marketing  
Posted by Sarah Mitchell 

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