Stories that Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset“Customer stories open doors to big accounts, expand opportunities with existing customers, help organizations land financing or grants, secure stories in major trade media, teach sales reps the value of solutions, reinforce for employees why their work matters, and support hiring". This is what Casey Hibbard says in her book on Case Studies.
Casey Hibbard's Blog:
Stories That SellCasey Hibbard's Twitter:
casey_hibbard
The Plot Thickens: Why Case Studies Create New Customers, How to Sell Your Products or Services Using Story-Telling TechniquesCharles Brown says: "The first problem all marketers face is getting their message noticed. The second is getting it believed. And the third is getting buyers to take action. Because a case study is a story, it gets noticed; because it is a third party testimonial, it is believed; and because it provides valuable information and shows a successful solution, it gets acted upon".
Get Charles ebook:
The Plot Thickens: Why Case Studies Create New Customers, How to Sell Your Products or Services Using Story-Telling Techniques.
Charles Brown's Blog:
Web Marketing CoachCharles Brown's Twitter:
charbrown
Comments [0]