When I started my company, I was loathe to spend money on anything I could do myself. I had a clear idea about my product and service offering. I had a plan on how to grow my business. I was confident in my abilities. When I met a graphic designer with his own clear ideas, I had to reconsider my do-it-yourself image.

Many people reading this post will know that I’ve recently gone through a rebranding exercise. I’ve shouted it from LinkedIn and Twitter. I’ve mentioned it to my friends. I’ve emailed nearly everyone in my address book. I suspect I’ve been obnoxious about the whole thing even though no one has mentioned it.

Read Sarah’s full post, Rebranding: Coming Out to discover more about her branding experience.

Attend Sarah’s FREE seminar on Content Marketing at The Small Business Expo Perth on 5 November at Challenge Stadium. 

Follow Sarah on Twitter:   @globalcopywrite