I have been out of the loop a little bit with the news so have been catching up today.

One of the things that stood out was some discussions about how with social media you do not need SEO, or how social media tactics are awesome for SEO, and such.

Fact is, as anyone who actually uses SEO, social media and internet marketing will tell you, YMMV ("your mileage may vary").

If I based my advice on just my own experiences as a blogger and information marketer then the information I share would be markedly different to the experience I have gained by working on client projects. Business and marketing reality is rarely the one size fits all theory that gurus talk.

I have and have had clients in every market from nuclear power stations through to drug rehab. Just today I have promoted Microsoft Excel tools and credit cards. Think every single tactic or strategy works the same for all of them? Think having a gajillion facebook friends would help sell dental drills?

SEO is not going away. Social media compliments good marketing, doesn't replace it. And as always, test and tweak.

You have to work out what works for you and your business, not what a pundit thinks is true ... even this pundit :)