Media140 hit Perth last week to a packed house of social media enthusiasts. While everyone agreed the networking was fantastic, many people felt like no new ground had been covered. Read this post to discover why Sarah Mitchell from Global Copywriting was humming along to the Troggs and getting excited about social media all over again.

I attended the Media140, exploring the future of the Real-Time Social Web conference in Perth on Thursday, 25 February. Billed as “Brands, Marketing & Communications in the Real-Time Social Web”, I booked an early-bird ticket without really knowing what to expect. I know I wasn’t the only one. I was extremely interested to hear experiences of how other people were using social media. I was also looking forward to meeting the faces behind the avatars I’ve been communicating with for over a year, mostly on Twitter. Held at the Perth Town Hall, at the end of the long day nearly all the attendees were still in their seats. The content of the conference clearly outweighed the physical discomfort created by packing over 300 people and 20 speakers into the second floor of the old building on what turned out to be a sweltering day.

Read the full post at Global Copywriting, Media140 The Troggs, Westpac and Kanye West

Follow Sarah Mitchell on Twitter: @globalcopywrite