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Junta42 Content Marketing Spending Survey 2010

Joe Pullizi @junta42 has released  3rd Annual 2010 Junta42 Content Marketing Spending Survey.

Content Marketing Spending Takeaways:

  • 6 of 10 marketers are increasing content marketing spending in 2010. Only 7% are decreasing spending.
  • According to the 259 survey respondents, average content marketing budgets are 33% of the total marketing budget (up from 29% in 2008)
  • Small companies spend more than 2x the amount on content marketing as to larger companies.
  • Of all content areas, marketers are increasing their focus on mobile content solutions more than any other area (as a % growth from 2009).
  • Content marketing spending overall increased 11% from 2008 to 2010.

Read more at: Special Report - Content Marketing Spending Continues to Rise

Joe Pulizzi's Blog: Junta42
Joe Pulizzi's Twitter: juntajoe

 

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