Junta42 Content Marketing Spending Survey 2010
Joe Pullizi @junta42 has released 3rd Annual 2010 Junta42 Content Marketing Spending Survey.
Content Marketing Spending Takeaways:
- 6 of 10 marketers are increasing content marketing spending in 2010. Only 7% are decreasing spending.
- According to the 259 survey respondents, average content marketing budgets are 33% of the total marketing budget (up from 29% in 2008)
- Small companies spend more than 2x the amount on content marketing as to larger companies.
- Of all content areas, marketers are increasing their focus on mobile content solutions more than any other area (as a % growth from 2009).
- Content marketing spending overall increased 11% from 2008 to 2010.
Read more at: Special Report - Content Marketing Spending Continues to Rise
Posted by Ambal Balakrishnan




