Paul Dunay
A good Social Media strategy starts with looking at what Conversations you want to engage in, what Objectives you have for engaging in those conversations, what Strategy you will have to fulfill on those objectives and finally what Technology you will use to get there.
pauldunay.com
@PaulDunay

Paul Gillin
The term “social media” is almost a misnomer in this context.
Business people usually aren‟t looking to socialize when making buying or career but rather want actionable advice as quickly as possible.That‟s why the tools that work best are those that let people easily discover what they‟re looking for and extract value quickly.
paulgillin.com
@pgillin

Pete Cashmore
We‟re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value.
mashable.com
@mashable

Peter Kim
Social media is starting to make inroads at non-tech-oriented businesses. We have merely scratched the surface on the potential of social business.
BeingPeterKim.com
@peterkim

Rajesh Setty
Social Media has lowered the barrier to initiate conversations. Unfortunately, most conversations initiated via social media go nowhere. How do you elevate those conversations and convert them into real relatonships –online and offline?
Rajeshsetty.com
@Upbeatnow

Rebel Brown
Social media is a powerful communications tool. But it can't be approached with traditional marketing messages and positioning. In the social media world –chest thumping and „me me me‟ marketing is the fastest way to send your audience packing.
blog.rebelbrown.com
@RebelBrown

Rick Liebling
Whether it‟s a press release, website, media tour, podcast or live event, what we, as marketing communications practitioners, are doing is marketing content. I believe looking at it this way reframes what it is we do for clients. It‟s more of a mindset than a completely different skillset.
eyecube.com
@eyecube

Rohit Bhargava
By far the most common myth, giving up control is a defeatist way of looking at social media. It means that anyone can say anything about your brand and there is nothing you can do and no input you can have. The truth is actually that control in the best of cases is shared. You have a point of view and your customers do as well.
rohitbhargava.typepad.com
@rohitbhargava

Scott Monty
The only thing that matters is good content. Provide what your customers want and they'll keep coming back. Create it in every form, test it out, pull what doesn't work, and don't be afraid to experiment.
scottmonty.com
@ScottMonty

Seamus Walsh
First understand social media is not a panacea, it is a means to an end and should be part of a thought out customer touch point strategy.
vaztinc.com
@SeamusWalsh

Thanx to Prashant and Roshini(Kashwork) for helping me pull these quotes together.