A lot is being written about content marketing. When I first started research for a seminar, I realised much of what is published has been done with the assumption the reader understands the main components of content marketing. I wrote this post to help anyone new to content marketing or wanting basic information.

Content marketing is gaining a lot of traction in the mindset of marketers and, especially, small business owners. I recently presented a seminar on the topic at the Brew Small Business Expo in Perth. While doing my research I realised much of what is being written about content marketing assumes the reader understands the basic components. I didn’t fully understand them when I started so I thought it made sense to lay the groundwork here.

Read the rest of Sarah’s post: 3 Components of Content Marketing

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