The wide choice of social media platforms available today can be confusing. Where should a business start to get into social media?  Which social media platforms will work best for your business? 

One of the key factors in social media success is to identify the tactics that best fit both your own business objectives and your audience on social media.  It is not always easy for businesses to get this right.  This is why I enjoy hearing what others do, and I recently read 10 Blended Social Media Marketing Strategies A Company Might Want To Consider by Marc Meyer.

When I first started social media marketing I only used one tactic for the first 6 months, and then I slowly implemented one new tactic after another.  Today I use 12 Social Media Tactics In My Marketing Plan. 

Of course, I learned a lot by looking at how other businesses use social media, but I had to adapt tactics to suit the needs of my small business and my own personal style. This is why I shared these 12 Social Media Tactics on my blog, they might help other businesses developing their social media strategies. 

Do you use different social media tactics to market your business? What other articles outlining social media tactics can you recommend?  Please share them in the comments below.